SEO
Grow your business and attract new patients with the power of SEO
What do the stats say about SEO?
The statistics paint a compelling picture of the importance of Search Engine Optimisation for your medical practice. The modern patient will most likely find your clinic via a search engine. SEO makes sure they find you, and not your competitor.
93%
93% of online experiences begin with a search engine
Search Engine Journal
90%
90% of consumers used the internet to find a local business in the last year.
BrightLocal
75%
75% of users never scroll past the first page of search results.
How can SEO help your healthcare business?
Unlock the power of SEO to make sure your healthcare business doesn’t get left behind. We can make sure your website is as visible as possible by setting goals that are founded on business objectives, content availability, ongoing development, and competitor analysis.
01
Win Search
Search engine optimisation continues to be the most significant driver of visitor volumes to a website. With nearly all clicks going to the top 5 results, you need to rank well to compete.
02
Cost Effective
There is no cost associated with organic search clicks. It's a level playing field, so you can match it with any competitor. Costs are purely for an agency like ours to help your organic reach grow.
03
Highly Targeted
When people are searching for targeted services or products, they are likely closer to the decision-making / purchase stage, which means greater opportunity to convert.
01
Win Search
Search engine optimisation continues to be the most significant driver of visitor volumes to a website. With nearly all clicks going to the top 5 results, you need to rank well to compete.
02
Cost Effective
There is no cost associated with organic search clicks. It's a level playing field, so you can match it with any competitor. Costs are purely for an agency like ours to help your organic reach grow.
03
Highly Targeted
When people are searching for targeted services or products, they are likely closer to the decision-making / purchase stage, which means greater opportunity to convert.
Our SEO Services
Our Melbourne based SEO services have consistently delivered excellent results for the Australian healthcare industry. Our process is simple but effective, and your business objectives are always our top priority.
We provide a full range of expert SEO services including monthly reporting and analytics.
Our SEO services include:
- SEO Audit
- Keyword Research
- Competitor Analysis
- SEO Strategy
- On-page SEO
- Off-page SEO
- Technical SEO
- Local SEO
- Website Design
- Conversion Optimisation
- Content Production and Marketing
- Reporting and Analytics
Our SEO Process
1. Consultation
2. Analysis
3. Strategy
4. Execution
5. Reporting
Increase your visibility, and attract new patients with SEO
We provide expert wholistic SEO services whereby improving search positions includes search engine submissions, technical site audits, keyphrase analysis, on-page optimisation, external linking and internal link structure analysis, and ongoing testing.
We help businesses achieve the highest possible organic ranking in search results by setting goals that are founded on business objectives, content availability, ongoing development, and competitor analysis.
It is not enough to say you want to rank number 1 in search rankings, everyone does, but is it realistic and does it have sufficient audience for growth that it warrants your attention? Or, are there better keyword targets?
What we provide is wholistic SEO practices whereby improving search positions includes search engine submissions, technical site audits, keyphrase analysis, on-page optimisation, external linking and internal link structure analysis, and ongoing testing.
However, our work doesn’t stop there. Search Engines such as Google constantly evolve their algorithms, and we keep a close eye on those changes and how they may impact your SEO.
Additionally, gone are the days of search results being purely ‘blue links’, they’ve now evolved to be into a rich search experience, with FAQs, Knowledge panels, Products, Image Carousels and much more; and these are things we think about strategically for our clients and implement to help develop even greater audience reach and action.
SEO paired with Paid Advertising can be a potent combination, and for clients who incorporate both into their digital marketing activities, we conduct reviews of keyword opportunities that are working well in Paid Advertising, that may be a worthwhile target opportunity in SEO, and thereby helping to reduce cost-per-click and allowing budget to be reallocated across other keyword opportunities in PPC.
Testimonials
Why choose HeartBeat Digital?
There are many SEO providers in the market, so why choose us?
Industry Expertise
We are healthcare industry experts and understand the complexities involved in marketing for healthcare providers, including relevant AHPRA and TGA guidelines.
100% Australian
We are based in Melbourne, are 100% Australian owned and run and do not outsource any of our services offshore.
Client Support
We go the extra mile for our clients and we’re always available when you need us, including one one one meetings every month.
Integrated Services
We offer a full suite of digital marketing services to complement our SEO offering, ensuring you get the results you need.
No Nonsense
We don’t try to impress you with complicated industry terminology. We make a complex topic as simple as we can and provide clear analysis.
Trust
We treat you and your website with respect and never risk your reputation with unethical SEO practices.
Why SEO for business is difficult
01
Complex and Dynamic
Search engines take into account a myriad of factors when ranking pages, and these have different weightings. However, Google does not publish this information. Additionally, Google alorithms changes an estimated 500-600 times per year.
02
Lack of Predictability in Search
It is difficult to predict SEO results with many variables, including search location, time of search, device and competition impacting the results that not users see. We often refer to audience organic growth as a wholistic measure.
03
Time of Implementation
Search result ranking changes from ongoing development of website content and links do not occur overnight. Whilst there is no definitive timeframe, Google advises that it takes four months to a year for it's ranking position to begin reflecting SEO strategies implemented.
Case Studies
Learn how we can implement successful SEO strategies for your business, just like for these SEO clients.
Measurable ROI from SEO
What’s it worth to your business to rank highly on Google?
Rankings are one of the most important metrics for measuring the success of SEO and digital marketing campaigns and it is vital that you rank as highly as possible.
Number 1 rankings sure do feel good, and we know we need them. But, what is it really worth to your clinic? Not for the sake of vanity, but in terms of cold hard cash! With this calculator we can demonstrate how to calculate the ROI of SEO and provide an understanding of how Google rankings can affect your bottom line.
SEO FAQs
How does it all work?
Digital Marketing can be complicated! So it’s best to get in touch with us so we can explain exactly how it all works. We tailor each campaign to your needs so there is no “one size fits all” approach.
How quickly can we start?
We can get started as soon as you want! We will have an initial consultation to discover your requirements. After that we can swing into action very quickly!
How quickly will I see results?
This depends on a few factors, including:
- How competitive your market is
- The age of your website
- The starting position of your site (i.e. are you ranked on page 5, or page 2?)
We often see positive results for most clinics within one month of us commencing a campaign, however expectations should be tempered. Typically, expect anywhere from 4-12 months for when SEO work really kicks into gear.
I already have a website, can we use it or will I need a new one?
We can perform effective digital marketing on nearly any website. However, some websites may be too old for us to market your clinic effectively.
We assess this on a case by case basis. And if you need a new website, that’s no problem! We just happen to be experts in making websites that convert.
Can you take care of my social media?
Absolutely! We can unify your social media profiles and provide high quality relevant content to your audience. We can even provide you with a platform that you can use to post to all social media platforms with one click.
Do you provide reports?
Yes! We provide reports every quarter with deep insights of your entire digital presence, but can provide more regular updates upon request.
Can you manage my Google Ads?
Absolutely! We provide expert PPC (pay per click) services for Google Ads and Facebook.