SERVICES
Content Marketing
Increase your audience, and attract new customers with relevant and engaging content.
Our team creates content, including blogs, social posts, images, videos, webinars, PDFs, emails and more.
We offer comprehensive content marketing, strategic planning, execution, and management programs for businesses in all sectors but have vast experience in the Australian health and medical industry.
What is Content Marketing ?
Content marketing provides you with a unique opportunity to position your business as an authoritative and trustworthy source of information.
Whether it’s blogs, videos, webinars, or EDMs, the purpose behind your content is first and foremost about creating relevant content that aligns with your brand and that your audience will find valuable or interesting to encourage engagement.
01
Define
Defining the business opportunity for content marketing.
02
Strategise
Determine your content marketing strategy and plan ahead.
03
Create!
Create and manage great content that speaks to your audience.
Testimonials
"HeartBeat Digital has taken care of our content marketing for over two years and have always impressed with the quality of their work. The articles they have produced for us have provided great value for our patients, and have increased traffic to our website. We highly recommend their work!"
KarenPSC
Our Content Marketing Services
Visitors to your website and search engines alike, such as Google, love content that’s fresh and prioritises it over stale content found on many websites. We offer a full suite of content marketing services, including:
- Website Content
- Blogs
- EDMs (Electronic Direct Mail)
- Videos
- Social Media
- PDFs
- Infographics
Featured Service:
Video
Providing valuable content means different things to different people. Still, once you have considered your audience, there is a myriad of different purposes and motivations that can be applied to content creation.
Educational Videos
Service Promotion Videos
Content marketing should form part of your overall digital marketing strategy. It involves creating and distributing relevant and valuable content to attract and engage your target audience, with the end objective of eliciting profitable action.
Content Marketing FAQs
How does it all work?
Digital Marketing can be complicated! So it’s best to get in touch with us so we can explain exactly how it all works. We tailor each campaign to your needs so there is no “one size fits all” approach.
How quickly can we start?
We can get started as soon as you want! We will have an initial consultation to discover your requirements. After that we can swing into action very quickly!
How quickly will I see results?
This depends on a few factors, including:
- How competitive your market is
- The age of your website
- The starting position of your site (i.e. are you ranked on page 5, or page 2?)
We often see positive results for most clinics within one month of us commencing a campaign, however expectations should be tempered. Typically, expect anywhere from 4-12 months for when SEO work really kicks into gear.
I already have a website, can we use it or will I need a new one?
We can perform effective digital marketing on nearly any website. However, some websites may be too old for us to market your clinic effectively.
We assess this on a case by case basis. And if you need a new website, that’s no problem! We just happen to be experts in making websites that convert.
Can you take care of my social media?
Absolutely! We can unify your social media profiles and provide high quality relevant content to your audience. We can even provide you with a platform that you can use to post to all social media platforms with one click.
Do you provide reports?
Yes! We provide reports every quarter with deep insights of your entire digital presence, but can provide more regular updates upon request.
Can you manage my Google Ads?
Absolutely! We provide expert PPC (pay per click) services for Google Ads and Facebook.