A little about HeartBeat Digital
HeartBeat Digital Marketing Agency
We create fully managed and executed digital marketing plans for Australian businesses, so that they may thrive online.
After many years in digitisation, Melbourne based Lachlan McPherson noticed widening gaps when marketing SMEs online, especially in the healthcare industry.
Digital marketing is a powerful tool that brings significant, often eye watering ROI, but with its many channels, metrics and niches, has been largely left to bigger players with the know-how and budgets.
It’s this gap that Lachlan aimed to bridge when he established HeartBeat Digital in 2019.
“The power of digital marketing doesn’t have to be out of reach for small and medium businesses.
“It’s a necessary and scalable toolbox when it comes to growth, expansion and getting off the ground in the first place.
“We’re determined to bring this power to our clients, and importantly, back it up with support and education.”
Lachlan McPherson, Owner & Founder
HeartBeat Digital offers a suite of digital marketing solutions, including
- Website design, building and revitalising
- PPC advertising
- SEO
- Social media
- Email marketing
- Content marketing
Since 2019, HeartBeat Digital has gone from strength to strength, seeing clients from all sorts of industries across Australia reach their goals.
“The team and their expertise are our greatest assets, and being 100% Australia based, we understand the ebbs and flows of our country and its demands—that’s really beneficial to our clients.”
Mick Carney, Digital Marketing Lead
So keep an eye on us! We’ve got a lot of exciting things on the horizon.
The digital marketing landscape we thrive in
97% of potential clients learn about a business online (FitSmallBusiness)
If you’re not on page 1 of Google, you have less than 1% chance of a click (2023, Backlinko)
40% of bookings occur outside business hours (2023, HeartBeat Digital)
Customers spend 50% more with businesses that respond to reviews at regular intervals (2023, DemandSage)
Between 2019 and 2022, “Near Me” searches increased by a staggering 130% (2022, Google)
Australians spend 2 hours a day on social media. This accounts for roughly one-third of the time spent online (2023, WeAreSocial)
93% of online experiences begin with a search engine (2023, Search Engine Journal)
FAQs on Digital Marketing
Digital marketing means using online scalable channels to varying extents to promote a business, maximise the number of people who interact with these channels, and funnel them to transact.
Channels include:
- Paid advertising (you pay when people click or tap on ads displayed online)
- SEO (efforts to ensure a business is findable online without paying per click)
- Social media (posts, engagement and ads)
- Email marketing (engaging with your database of contacts)
- Websites (the hub of your online presence, the most important channel)
It’s for businesses who aim to expand by growing revenue and engaging with new and existing audiences online.
Digital marketing helps local businesses, SMEs and larger organisations tap into client bases outside their immediate area.
Businesses who make decisions based on data and adjust goals to results accordingly often benefit from digital marketing.
Budgets depend on a wide range of factors, and there’s no one-size-fits-all rule. The main thing to consider is how much you need to spend to reach your goals.
Some markets may require a $6,000 per month spend, whereas smaller, less competitive markets may require $1,500 per month to be effective.
You should budget for at least a few thousand dollars for a business’s website to make sure you’re getting a high quality, scalable product.
You’ll want to ensure a solid base that allows for advertising (should you go that route in the future) and fundamental analytics – things easily achievable.