Why Businesses Should Use Social Media

Published on 13 June 2024
by HeartBeat Digital Marketing
Social media isn’t all about ROI. It’s more about brand awareness, telling your story and building a loyal customer base - things many would argue are just as important as the balance sheets!
Social media while walking

Social media can act as a magnet for business growth, brand storytelling and connecting with potential customers on a level different to other channels.

For business owners, leveraging social media isn’t just an option—it’s often a game-changing necessity that can turbocharge visibility and engagement.

On the flip side, it also comes with its fair share of nuances, complexities and concerns for businesses.

With the help of a seasoned pro, we list reasons why the socials can transform your business

Meet our seasoned pro, Social Media Manager Benedicta Genoveva

Benedicta Genoveva

Benedicta, or V as she’s known around the office, brings a wealth of experience in social media for businesses in Australia.

She is responsible for tasks like planning and scheduling, market and competitor research, and content creation and curation.

Benedicta maximises engagement, brand awareness and clicks through to websites, and importantly ensures no stagnation or out-of-alignment content.

Hint: “Out-of-alignment” means a lot in social media!

Benedicta offers her input in these 7 reasons why you should consider the socials for your business:

Firstly, know when to post

Below shows the optimal time frames to post per Facebook, Instagram and LinkedIn. This is for businesses in Australia, mainly in healthcare but not all, and based on our own data.

SM Post Times

We’ve left LinkedIn off Saturdays and Sundays as we don’t see much engagement on weekends.

It should also be noted that special events, public holidays and your specific audience can influence ideal posting times.

Increase Visibility and Brand Awareness

Establishing a strong presence on social media platforms such as Facebook, Instagram, and LinkedIn allows you to reach a wider audience and increase brand visibility.

By regularly sharing valuable content, engaging with audiences, and participating in relevant conversations, you can enhance brand awareness and attract potential patients or clients.

Pro tip: “Social media reaches people in ways the other channels can’t; it tells a story and humanises businesses, often without a salesy side”.

Trust and Credibility

Social media provides an opportunity to showcase your expertise, share educational content, and demonstrate your commitment to customer care.

By delivering valuable and informative content, you can build trust and credibility with your audience, positioning your business as a reputable authority in the industry, and certainly with your local community.

Pro tip: “This is a really important point; it’s not just about the ROI. Positioning a brand as an expert is something hard to measure, but it can really pay off, often continuing to do so for a long time. The key is giving your expertise to audiences – yes, for free”.

Enhance Patient Engagement and Communication

Social media platforms serve as powerful communication channels, which means you can engage directly with people, showing them exceptional customer service.

Keep patients informed with regular updates on new services, office hours, and important health alerts to maintain continuous connection. Inform your audience about health campaigns, wellness challenges, and health events to involve them in broader health initiatives.

This isn’t only applicable to health, the concept is the same for all industries.

Pro tip: “Don’t get scared of negative comments, they are sometimes unavoidable. Turn them into a positive by showing others how well you address a bad comment. Failing that, most platforms allow you to delete comments you don’t like”.

Drive Website Traffic and Conversions

Strategically incorporating links to your website or landing pages in your social media posts helps drive traffic to your site and encourage people to take action, such as booking an appointment or making a purchase.

Social media also offers in depth advertising options, allowing you to target specific demographics and drive conversions effectively. This can be done with non-paid posts and accounts too.

Pro tip: “This is best done carefully and designed around the premise of ease and speed. I think hard sales techniques aren’t really a good match for social media—keep it social!”.

Strengthen Customer Relationships

Building strong relationships with customers is essential for long-term business success, and social media provides a direct line of communication with your audience.

Engage with your followers by responding to comments, messages and reviews. Show appreciation for their support and loyalty through personalised interactions and exclusive offers.

Pro tip: “Consistency is key. Regular, thoughtful engagement helps build a loyal community that feels valued and heard”.

Gain Valuable Insights

Social media analytics provide a wealth of data that can help you understand your audience better and refine your marketing strategies. Facebook, for example, offers deep and sophisticated analytics tools and it’s not alone.

Regularly review insights and metrics such as engagement rates, reach and follower demographics. Use this data to adjust your content strategy and improve your overall social media performance.

For example, you might see posts on Sundays performing better than Saturdays with most of those who engage being in their 30s, this is extremely valuable information.

Pro tip: “Pay attention to what content resonates most with your audience. It’s a continuous learning process that can significantly help your social media strategy so be flexible and try new things”.

Boosted SEO and Online Presence

A strong social media presence can positively impact your search engine optimisation (SEO) efforts, driving more organic traffic to your website.

Share content that links back to your website and encourage social sharing. The increased visibility and traffic can improve your search engine rankings over time.

Pro tip: “Integrate social media into your overall digital marketing strategy. Consistency across all online platforms boosts your online presence and credibility”.

social media use

In Summary

“Incorporating social media into your business strategy can lead to significant growth and stronger customer relationships.

“Remember, it’s not all about the ROI so avoid that kind of tunnel vision”, explains Benedicta.

“Brand awareness, audience engagement and positioning a business in strategic ways are often just as valuable as direct sales”.

Don’t miss out on the immense opportunities that social media offers for your business.

Contact us today to learn how Benedicta and her team can help you develop and implement a results-driven social media strategy tailored to your unique needs and goals.

About HeartBeat Digital

We help businesses thrive through creative and digital growth strategies. There has never been a more important time to get your digital presence in order. Put your website to work and attract new customers to your business. Increase your visibility and consolidate your online presence across all platforms.

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