What Patients Really Want

Part 3/7: Online Advertising

Q8: Have you ever clicked on a Google ad when searching for a healthcare provider?

Yes
0 %
No
0 %
I'm not sure
0 %

Q9: What would make you more likely to click on a healthcare provider’s ad?

Clear description of services
0 %
Nice images and design
0 %
Seasonal/new announcements (e.g., flu shots)
0 %
Trust symbols (ratings, reviews)
0 %
Location and contact information
0 %
Q10: Do you trust ads that appear at the top of Google search results?
Yes, I trust them
0 %
No, I trust organic (non-ad) results more
0 %
I don’t pay attention
0 %

Part 6/7: Email Direct Marketing (EDM)

Q18: Do you prefer receiving healthcare-related communications via email?
Yes
0 %
No
0 %
Indifferent
0 %

Q21: How likely are you to open and read emails from your healthcare provider?

Very likely
0 %
Somewhat likely
0 %
Not likely
0 %

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