Client Success Story: A Leading Australian Telehealth Provider
New telehealth provider aims to disrupt the status quo.
In early 2024, a leading Australian telehealth provider approached HeartBeat Digital with a bold mission: to disrupt the status quo in telehealth.
They aimed to offer accessible, affordable bulk-billed, and quality healthcare through telehealth appointments, medical certificates, and online scripts.
With no prior digital presence, they needed to go from zero to becoming a known name in a highly competitive space.
Their ambition was clear: to stand out, become a trusted provider, and achieve steady growth.
But how?
They learnt on HeartBeat Digital’s expertise to launch them into the digital world and create a dominant brand.
Read on to find out the strategies we used together with the client, who wished to remain anonymous.
The Challenge
“Bringing everyone on the same page facing the same direction was key from the get-go.”
An example of a social media post.
Launching a new business in the crowded telehealth market meant overcoming several obstacles:
- Building authority in a field where competitors had already established dominance.
- Creating a strong, engaging online presence—from scratch mind you.
- Driving immediate traffic and conversions to start generating revenue.
- Educating the public on the importance of telehealth services, particularly for medical certificates.
With no existing data, minimal or no web presence, and competing against long-standing players, the task seemed monumental. But the team at HeartBeat Digital was ready to take on the challenge.
“From day one, meeting one, we knew this wasn’t going to be a quick solution and would take basically the whole team’s input.” Says Sam Ham, HeartBeat Digital’s Chief operating Officer.
“Bringing everyone on the same page facing the same direction was key from the get-go.”
The Strategy
“… which helped all the moving parts rotate together as well as give us the chance to tinker quickly should we need.”
HeartBeat Digital developed a tailored, multi-channel digital marketing strategy that touched on all aspects of the client’s needs. The work included:
SEO and Website Development
Mick Carney, our digital marketing lead, spearheaded the website build. It was designed to provide the best user experience possible while maintaining fast load times and mobile optimisation. Mick confirms there were more considerations too;
“It had to be instantly understandable. We knew a focal demographic would be accessing the website on their phones, likely in a rush with minimal patience for confusion or anything unclear.”
Alan Hall, our SEO expert, ensured that the site would rank in search results, driving organic traffic over time. This website would be the hub of the business.
Google Ads
Knowing we needed immediate visibility, Ian Morrison, our Digital Advertising Specialist, launched targeted campaigns focusing on keywords such as “medical certificates” and “telehealth appointments”. We refined keywords and ad spend constantly, tracking performance to maximise conversions and ROI, and as Ian often comments: regularly monitoring data equals great results.
Social Media
Benedicta Genoveva, our social media manager, focused on crafting engaging content to boost brand visibility.
Social media became a solid stream for engaging potential patients and driving them to the client’s website.
“Leveraging social media was a no-brainer, and something that resonated with younger audiences who may need telehealth appointments on job sites, at short notice and of course, on their phones”.
Although some of the information is removed per the client’s request, the socials are eye-catching!
Email Marketing (eDM)
With Julian Richards at the helm, we utilised a growing database of customers and delivered tailored email campaigns designed to re-engage past users and drive them back for future bookings and purchases.
Sam Hall oversaw the entire project, each moving part was monitored, analysed, and refined to ensure optimal performance.
“We scheduled recurring meetings with the client which helped all the moving parts rotate together as well as give us the chance to tinker quickly should we need.
“I’d absolutely recommend such an approach to any large-scale digital marketing project at such a crucial time in a business’s life.”
Results
The Results: $722K in Conversion Value
Through relentless optimisation and data-driven decisions, HeartBeat Digital helped the telehealth provider achieve remarkable success:
- 1.47 million impressions from Google Ads campaigns
- 118,000 clicks with a strong 8.08% CTR (click-through rate)
- 40,000 conversions with a conversion value of $722K
- 33.97% conversion rate, with each conversion costing just $6.25
- Over 36,000 medical certificates sold
- More than 3,800 telehealth bookings
All Campaigns:
Certificates Campaign 1:
Certificates Campaign 2:
Bookings Campaign 1:
Ian Morrison and his team’s careful monitoring of ad performance allowed the team to continually refine keywords, copy, creatives and ad spend, ensuring that the client got the best possible results.
Meanwhile, Alan Hall’s SEO efforts laid the groundwork for organic growth, helping reduce reliance on paid ads as the client’s website began to climb the search rankings.
“This is a powerful, tried and tested combo; ads and SEO efforts complementing each other.” Says Alan.
“Basically, ads can get the initial traction moving quickly, then over the months, SEO can help wean off the pressure on ads.”
The Journey
When the telehealth provider first came to us, they were basically starting from zero—a new business with next to no digital presence, no domain authority, and competitors who had been in the game for years.
It took data-backed decisions, strategic campaigns, and patience, but our team worked tirelessly to bring the business to life in the digital world.
We didn’t just build a website or run ads. We created an entire milti-streamed digital ecosystem that turned them into a serious player in telehealthcare services across Australia.
Whether through paid search, SEO, social media, or email campaigns, HeartBeat Digital touched every part of their digital presence.
A Successful Launch
After six months of collaboration, the telehealth provider was transformed.
When we handed over the keys, their business and digital presence were light years ahead of where they started.
Their website was not only user-friendly and conversion-focused, but their ads were driving tens of thousands of new users and generating substantial revenue.
Some key pillars of success were:
- Focusing on a strategic type of demographic, namely time poor phone users
- Regular meetings and catch ups with all concerned
- Underscoring the importance of all eyes on the same target
As we conclude this exciting journey, we’re thrilled to have helped them get off the ground and make their mark in the telehealth space.
We loved seeing all the moving parts of the digital marketing world fire up, and we’re confident that they’re now well-equipped to thrive.
“We’re proud to have played a key role in launching their business and seeing all the digital marketing strategies come together to deliver outstanding results. We wish them continued success and know they have the tools to go even further.”
Lachlan McPherson, HeartBeat Digital Owner and Founder