Client Success: Pinnacle Health Group
“Businesses who dip their toe in to test digital marketing for a few months rarely see big numbers…”
The Digital Growth Strategy That Continued After A Major Acquisition
Since 2022, Pinnacle Health Group and HeartBeat Digital have built a strong national digital presence through SEO, Google Ads and long-term strategic refinement.
Then came a major business acquisition and an important vote of confidence: the relationship continued.
In this success story:
- How Pinnacle Health Group strengthened its online visibility across Australia
- Why long-term SEO and Google Ads refinement mattered
- Tracking and analytics in healthcare marketing
- The results
- Why the partnership continued after a major acquisition
Pinnacle Health Group helps workplaces across Australia improve employee health through workplace health checks, flu vaccinations, ergonomic assessments and wellbeing programs.
As demand for workplace wellness services grew, so did the importance of strong online visibility, especially in Google search where businesses actively compare providers.
That’s where HeartBeat Digital entered the picture.
Since partnering in 2022, the two teams have worked closely together across:
- SEO: Improving visibility for high-intent workplace health and wellness searches across Melbourne, Sydney and Australia-wide results
- Google Ads: Targeting businesses actively searching for employee health and workplace wellbeing solutions
- Tracking and analytics: Monitoring user behaviour, enquiries and engagement to guide smarter marketing decisions
- Landing pages and conversion optimisation: Refining website pathways to make enquiries and service discovery easier
- Long-term digital strategy: Continuously adjusting campaigns and content as search trends and business priorities evolved
BTW, tracking and analytics can be a golden thread in these kinds of campaigns, take a look here where we discuss unlocking the power of Google Tag Manager (which is free to use).
Importantly, this wasn’t a short campaign sprint.
“Healthcare and workplace wellness searches are highly intent-driven”
It became an ongoing process of refinement, understanding how businesses searched for workplace health support and steadily improving visibility for Pinnacle Health Group’s core services.
“Healthcare and workplace wellness searches are highly intent-driven”, explains HeartBeat Digital SEO Specialist, Alan Hall.
“People are usually looking for a solution fairly quickly, so visibility, clarity and relevance really underscore our approach”.
Alan says one of the biggest opportunities came from understanding the different ways businesses searched for support.
“Someone searching for workplace flu vaccinations may behave very differently to someone researching employee wellbeing programs or ergonomic assessments. Over time, that data helps shape smarter SEO and advertising decisions”.
That long-term approach produced significant growth.
Results:
- Active website users up nearly 4x
- Conversion events increased by 80%
- Organic search impressions: 100,000+
- Multiple high-value, non-branded keywords now ranking on page one of Google, many in top 3 positions
- Google Ads CPC (cost-per-click) well below expectations
- Google Ads impressions: 600,000+
- Facebook reach: 15,000 impressions
- Google Business Profile performance up 200%+
These aren’t vanity numbers, they reflect real people engaging with their services, making enquiries, and discovering a trusted IT provider in areas where access to strong tech support is often limited.
“We always see it with long-term clients”
Years Of Refinement
As campaigns, landing pages and SEO content evolved, so did the understanding of user behaviour and search intent.
“We always see it with long-term clients”, says HeartBeat Digital Digital Marketing Lead, Mick Carney.
“Businesses who dip their toe in to test digital marketing for a few months rarely see big numbers because meaningful growth takes a longer commitment.
“But like Pinnacle Health Group shows, when both teams continue refining, analysing data and improving over time, the results can become very significant”.
Like Mick said, it is rare to see big numbers in a short amount of time — but it’s certainly not impossible as this client found in just 90 days.
Over years, marketers gather a much better understanding of what people engage with, where opportunities exist and how users actually move through a website.
For Pinnacle Health Group Co-Founder, Tom Bosna, collaboration played a major role in the long-term success.
“The HeartBeat Digital team always felt invested in what we were building”, says Mr Bosna.
“There was consistent communication, ongoing refinement and a willingness to adapt as the business evolved”.
Quick Fact: The businesses searching for your services today are often researching solutions weeks or months before making contact. Consistent visibility during that process can make a significant difference.
Then Came A Major Milestone
In late 2024, Pinnacle Health Group became part of a much larger national healthcare organisation.
For many agencies, acquisitions like this often result in supplier and marketing relationships being reassessed or replaced.
Instead, HeartBeat Digital’s relationship with Pinnacle Health Group continued.
For HeartBeat Digital Founder, Lachlan McPherson, and the wider team, that meant a great deal.
“We’ve always believed the best digital marketing relationships are collaborative and long term”, says Lachlan.
“Pinnacle Health Group built something genuinely valuable in the healthcare space, so continuing to support that journey after the acquisition was incredibly rewarding for our team”.
Tom Bosna says the continuation of the relationship felt natural.
“By that stage, HeartBeat Digital understood our services, our audience and how we wanted to position the business online”, he explains.
“That knowledge and continuity became very valuable as the business entered a new stage of growth”.
So what’s next?
Today, Pinnacle Health Group continues strengthening its digital presence across Australia while HeartBeat Digital continues refining the strategy behind the scenes.
Long-term digital growth is rarely one campaign, one ad or one month of activity.
More often, it comes from consistent optimisation, strong working relationships and teams who continue building momentum together year after year.
Looking for Similar Results?
Let’s chat about how we can achieve results like these for your business. Lachlan offers 15 minute, no-pressure or obligation chats to see where your business is at now, and where it could be.