Today, social media is an acknowledged information hub for every consumer, including those seeking general health-related information. Having an engaged audience is a measure of social media success. Many medical practitioners and healthcare organisations successfully use social media platforms to educate and engage their audience and provide service information, and your practice could/should be doing … Read more
Nowadays, businesses frequently want rich search results – and this is particularly important to those within industries such as healthcare, due to the competition that they face online from other Australian providers…
Google preview also known as the snippet preview is a description that appears below a website’s title when a user searches for a particular term…
The way millennials choose their healthcare providers is dramatically different from the generations that came before them. While baby boomers were content to select clinics based on geographical proximity, the same is not true of the younger generation. It’s digital accessibility instead of physical accessibility that appears to be the primary driver in decision-making. If … Read more
If you’ve ever done a search for a website on Google (and who hasn’t?), then you will have come into contact with meta descriptions probably without realising it. What’s A Meta Description? Meta descriptions are the small chunks of text that sit below the page title in search results. So, for instance, suppose you search … Read more
Online advertising is a whole new world of possibilities for people with businesses, and learning to advertise in this new way can be a challenge. This is especially apparent if you have no prior knowledge of the subject or how it works. But, that is why we have written this article, and by the time … Read more
If you are looking for ways to improve your keyword research, then you have come to the right place because down below we are going to be looking at three SEO tips that will help you to improve in this area. Keywords play a vital role when it comes to allowing people to find you … Read more
For this article, I’m going to explore the mistakes that you could be making when promoting your small healthcare business. If you’re not seeing the level of interest in your business that you want or perhaps expected, it’s possible that there is already an issue in your business model. Here’s the good news – these … Read more
Comprehensive Content Is King! As Google moves the goal posts on us daily, it’s imperative to stay up to date and on top of what they want from us! Back in the day when is came to content, all we needed to do when writing an article was this: Write article Add keywords a few … Read more
8 Tips To Find New Patients In this article, I’m looking into the increase in competition for patients and to find new patients. I’ll take a look at how we got here and what you can do to ensure you’re deriving maximum value from this important asset and ensure you stay ahead of the game. … Read more