90 Days In: How This IT Provider Scaled Up with HeartBeat Digital
“We just needed the right digital partner—and we found them.”
It’s been 90 days since this Australian IT support company partnered with HeartBeat Digital.
While this client’s name stays under wraps, the results are loud and clear.
A long-standing player in the IT industry, this client has been delivering trusted IT, telephony, cloud and cybersecurity solutions to Australian businesses since the mid-2000s.
Their services help support vital industries like healthcare, education, and law, often in places where access to reliable tech support is limited.
“I think this client’s focus and general mission really struck a chord with our team”, says HeartBeat Digital Chief Operating Officer, Sam Hall.
“Supporting regional Australia and businesses that may have limited access to important resources is something I know the team is right behind”.
But in early 2025, this client reached a turning point.
They wanted to expand, stay top of mind with existing clients, and gain traction in new sectors, they knew their digital presence wasn’t doing enough of the heavy lifting.
So, they partnered with HeartBeat Digital.
“This, I think, allowed us to understand the client’s needs, and create a strategy quite quickly and accurately”
A clear goal: Visibility, traffic, leads, and growth
For this IT company, being good at what they do was never the problem. The challenge was being found by the right people, especially those in regional areas who may not realise high-quality IT support is available to them. Or, importantly, that they may need, before it’s too late.
“Similar to our own experience with some of our other clients, businesses in Australia’s regional centres have a tendency to stick with what has worked, rather than what could work better, or more appropriately”, says Sam.
“This, I think, allowed us to understand the client’s needs, and create a strategy quite quickly and accurately”.
They needed a digital marketing partner who could:
- Improve organic visibility
- Run cost-efficient paid campaigns
- Elevate their website and tracking
- Build consistent engagement across channels
- And ultimately—drive more leads from the right audiences.
And that’s exactly what happened.
What The First 90 Days Delivered: Results
Here’s what the first 3 months of working with HeartBeat Digital looked like:
- Active website users up nearly 4x
- Conversion events increased by 80%
- Organic search impressions: 100,000+
- Multiple high-value, non-branded keywords now ranking on page one of Google, many in top 3 positions
- Google Ads CPC (cost-per-click) well below expectations
- Google Ads impressions: 600,000+
- Facebook reach: 15,000 impressions
- Google Business Profile performance up 200%+
These aren’t vanity numbers, they reflect real people engaging with their services, making enquiries, and discovering a trusted IT provider in areas where access to strong tech support is often limited.
Smart moves. Solid execution.
From the get-go, HeartBeat Digital took a strategic, integrated approach:
Website performance upgrade + hosting for fast, secure browsing and better conversion tracking, and never heaving a costly ‘set-and-forget’ website
SEO foundations laid with high-impact, non-branded keywords designed to reach users actively looking for services (not just the brand name)
Google Ads campaigns refined to focus on reach, relevance, and cost-efficiency—targeting users based on location and service need
Social media support that ensured the brand stayed visible and active online
Google Business optimisation to supercharge their local search visibility
It wasn’t just a scattergun approach. Every decision was deliberate, data-informed, and aligned with the client’s broader growth goals.
Quick Fact: The term “digital marketing” actually encompasses a range of services, which in turn, have a range of niches under them. As such, different approaches are called on and dialled up or down depending on goals, budgets and of course, data—something that’s recorded at all touch points.
More Than Just Numbers
The results speak for themselves, but just as important was the partnership formed behind the scenes.
From day one, the HeartBeat Digital and IT support teams worked side-by-side. Regular check-ins, shared insights, clear communication and mutual trust turned this into a true collaboration.
The IT company’s leadership knew their strengths and were confident letting HeartBeat Digital lead the digital charge.
And because the digital side was handled, they could keep focusing on what they do best: helping regional Aussie businesses stay connected, protected, and future-ready.
So what’s next?
More.
With 90-day numbers like these, the next chapter is already underway. We’re talking about new campaigns, advanced SEO strategies, and exploring fresh content opportunities that speak directly to industry-specific audiences.
There’s also an exciting rollout of tailored landing pages and service-specific funnels to continue sharpening lead quality.
Sam reiterates, “I think it’s a great additional path, nurturing these new leads and contacts with email marketing, while continuing the progress we’ve made over the last 90 days”.
And now, they’re seeing results that set the stage for sustained growth, brand visibility and real ROI.
Keep an eye on this space: We’re just getting started!
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